The labor market is in constant flux, and the needs of both companies and job seekers are evolving all the time. Although unemployment is currently rising due to the weak economic situation, this is likely to be temporary. Once the economy shifts back toward growth, the shortage of skilled labour is expected to worsen rapidly again. Riikka Vataja, Leading Policy Advisor at the Helsinki Region Chamber of Commerce, emphasizes that municipalities should invest in high-quality and effective employer services.
As of January 1, 2025, public employment services have become the responsibility of municipalities, and they must do everything in their power to ensure that companies find skilled workers and that job seekers find employment. A study conducted by the Helsinki Region Chamber of Commerce and the Service Sector Employers Palta in the spring of 2024 clearly showed that public employment services do not reach companies effectively enough.
Many employers are unaware of where to seek help for recruitment and workforce development. The situation is further complicated by the fact that companies often operate in multiple employment areas, making it crucial that services are easily accessible regardless of location.
Companies expect three key things from public employer services:
- Visibility: Services must be easy to find and clearly presented in the places where businesses already operate.
- Proactive communication: Companies value regular outreach, where their needs are heard, and solutions are offered even before problems arise.
- Effective digital services: Online services must be clear, functional, and up to date to genuinely support businesses in their daily operations.
The future success of the Helsinki region depends on ensuring that businesses can connect with the right talent at the right time. Functional, high-quality, and easily accessible employer services are a key part of the region’s vitality.
This article has been translated with an AI. Please find the original from here.
